easyfinancial
easyfinancial, a division of goeasy Ltd., is one of Canada’s leading non-prime consumer lenders. They provide access to responsible credit solutions through flexible personal and home equity loans, financial education tools, and a commitment to second chances for Canadians when traditional banks may not be an option.
Expert Review
Best For
easyfinancial works best for Canadians with fair to challenged credit who need access to meaningful loan amounts and clear repayment structures.
Our Take
easyfinancial is a prominent player in Canada's non-prime lending sector, part of goeasy Ltd. With nearly two decades of experience, they focus on providing credit access to Canadians who are overlooked by traditional banks. Their extensive reach, serving over 1.5 million customers and funding over $12 billion, highlights their significant presence and capability in the market.
What We Like
- Offers a wide range of loan amounts from $500 to $150,000.
- Fast approval decisions and funds available within 24 hours.
- On-time payments are reported, helping borrowers improve their credit.
- Option to add a co-applicant for a potential rate reduction.
- Home equity loan product offers longer terms and lower starting rates.
Where to Improve
- Unsecured personal loan rates can be significantly higher than bank credit, ranging from high twenties to mid thirties.
- Home equity loans may involve additional fees and penalties for early repayment.
- Eligibility requirements around income and documentation can be more involved than some other lenders.
Verdict
easyfinancial is a strong option for individuals needing credit, structured repayment terms, and a path to rebuild their credit profile. It serves as a valuable bridge between traditional banking and high-cost short-term options, offering a legitimate and scalable solution for financial stability when used responsibly.
Brand Signals & Trust
Years in Business
20+
Geographic Reach
Canada-wide
Product Diversity
2 products
Customers Served
Over 1.5 Million
Trust Badges
Quality Lender, Enduring Excellence
Products Offered
Personal Loan
Amount Range
$500 - $20,000
Interest Rate
29.99% - 34.99%
Term
9 - 84 months (ROC), 24 - 78 months (Quebec)
Funding Speed
As little as 24 hours
Eligibility
- Minimum monthly net income of $1,200
- Income from full-time, part-time employment, self-employment, disability benefits, or pension income
- Income requirement may be waived with a co-signer
Home Equity Loan
Amount Range
$15,000 - $150,000
Interest Rate
Starting as low as 9.99%
Term
Up to 240 months
Funding Speed
As little as 24 hours
Google Reviews
243 Google reviews
Monday: 10:00 AM – 7:00 PM
Tuesday: 10:00 AM – 7:00 PM
Wednesday: 10:00 AM – 7:00 PM
+4 more days
Photos
I just finished doing business with this company, and I can see why they are called "Easy." My advisor, Rutvij Kadakia, helped me allocate funds to offset my balance. He was professional, helpful, and took ownership of the situation, resolving my issues in just three calls. He stayed the course, and we successfully completed the transaction. Thank you for the awesome client experience; it was seamless!
Sanyam Kothari I’m really glad that you as my financial sales representative has been very accommodating throughout the entire process. You guided me clearly and made everything so easy and hassle-free. Getting approved was quick and smooth as well. Thank you for the excellent service — kudos to you!
I here at Easy Financial about 10:36 AM and I like more money because there lots of things that I need my credit won't accepted. Disha was very pleasant talking to Me.
Deeksha was an absolute pleasure to work with. Made the loan process extremely easy and was consistently available for support and guidance. Thank you again for all your help Deeksha
I wanted to thank Deeksha, she has been very helpful and also very understanding. she has provided us with all the things we needed! She was very communicative and provided the best customer service. Would recommend!
How easyfinancial Compares
Quick Eligibility Check
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